One client, many jobs
A brand can have a retainer, a film, and a print job in the same month. If the invoice does not name the job, accounts payable bounces it.
Agencies & studios
Accounting software for advertising agencies
GST invoices that name the campaign, freelancer bills in the same books, outstanding you can collect. Startup is free.
₹0
Startup — GST invoices, quotes, expenses, outstanding
Duplicate
Monthly retainers on any plan without recurring
₹399
Enterprise — automated recurring invoices
What it is
What is accounting software for advertising agencies?
An advertising agency does not run one SKU. You run retainers, one-off films, media buys, and freelancer invoices in the same month. Accounting software for agencies has to bill per client and keep GST on the document, not in a side notebook.
TiBook is GST billing, parties, expenses, and books for Indian MSMEs. Agencies use it to invoice clients with SAC codes, record photographer and editor bills as purchases or expenses, and follow outstanding — Startup is free. Recurring retainers sit on Enterprise. We do not file GSTR-1 for you; your CA uses the invoices and reports.
TiBook does not generate GST e-invoice IRNs or e-way bills. Recurring invoices are on Enterprise. GST returns stay with your CA or the GST portal.
Why it matters
Why advertising agencies need accounting software
Manual books fail when three jobs, two freelancers, and GST share one month.
Freelancers bill after you already invoiced the client
If those costs never hit the same books as the client invoice, you cannot tell whether the campaign made money.
GST on services is easy to get wrong
SAC, place of supply, and intra- vs inter-state tax are not a calculator trick.
Outstanding lives in someone’s head
Collections need unpaid invoices, not a feeling.
How to
How to bill a campaign in TiBook
Six steps from a new agency login to an unpaid invoice you can collect.
1
Set up the agency and service items
Create the company at app.tibook.in, add GSTIN, and add service items with SAC codes and a tax group (creative services are usually 18% — confirm with your CA).
2
Add the client as a party
Add the brand or holding company as a customer with GSTIN. One party per bill-to entity; many invoices for many campaigns.
3
Send a quotation
Raise a quote with the campaign name in the title or line description. Share the PDF or public link. Convert to a sales invoice when the brief is approved.
4
Invoice the campaign
Create a GST sales invoice. Put the campaign or job code on the line, in notes, or as a custom field. There is no separate campaign object.
5
Record freelancer and vendor costs
Add photographers, editors, and media vendors as suppliers. Enter a purchase invoice or an expense, then payment out.
6
Collect and follow outstanding
Record payment in against the invoice. Use party-wise outstanding and reminders. Ask TiBook Agent who has not paid.
Guides: sales invoice · quotation · convert quote · duplicate
Product
What agencies actually bill in TiBook
1. Campaign-wise invoicing
Raise a GST sales invoice per campaign or a combined invoice with one line per job. Put the campaign name, PO, or brand code in the line, notes, or a custom field. Quotes convert when the brief is approved.
2. Client retainers
Duplicate last month’s invoice on any plan. Automated recurring is Enterprise (₹399/month).
3. Freelancer and vendor payments
Photographers and editors are suppliers. Purchase invoice or expense, then payment out.
4. Receivables and ageing
Outstanding is unpaid sales invoices. Payment in allocates. TiBook Agent can list who has not paid.
5. Expenses against a client
No project-costing module. Tag the supplier and write the campaign in the note.
6. GST, SAC, and the tax invoice
Service items carry SAC and a tax group. We do not file GSTR-1 or mint IRNs.
7. Bank, UPI, and cash on the same party
Record how the client paid. Allocate to open invoices.
8. Cloud access for the studio
Extra users on SMB. Signature image is not a DSC.
Features to look for in ad agency accounting software
TiBook matches the billing and GST items. It does not pretend to file returns or run the studio calendar.
Multi-client invoices with a job name on the bill
Campaign on the tax invoice, not only in a PM tool.
Flexible billing periods
Duplicate on any plan; recurring on Enterprise.
GST calculated on the document
SAC and tax groups. Confirm rates with your CA.
Receivables you can act on
Unpaid invoices, not a CRM pipeline pretending to be cash.
A path to GST filing — not fake filing
Invoices and reports. Filing stays on the GST portal.
Cloud without a dongle
Books in the browser beat a single shop PC.
Spreadsheet vs TiBook for an agency
Excel can hold a rate card. It cannot be the tax invoice, the outstanding, and the freelancer payable at once.
| Need | Spreadsheet / generic tool | TiBook |
|---|---|---|
| GST tax invoice | You format it. Easy to miss SAC. | Invoice with tax group, SAC, prefixes, PDF. |
| Retainer this month | Copy last row. Numbers drift. | Duplicate voucher, or recurring on Enterprise. |
| Freelancer payable | Another sheet. | Supplier purchase or expense + payment out. |
| Who hasn’t paid | Colour the cell. | Outstanding from unpaid invoices. |
| GSTR-1 filing | Rebuild from PDFs. | Invoices and reports for the CA. We do not file. |
Pricing
Plans
Start on Startup. Add SMB for POS, payroll, and ledgers. Recurring is Enterprise.
Startup
₹0
GST invoices, quotations, delivery notes, expenses, payments, basic inventory, P&L, daybook, outstanding. No credit card.
SMB
₹199/mo
Retail and Restaurant POS, payroll, extra users, and the accounting app (ledgers, journals, trial balance).
Enterprise
₹399/mo
Everything on SMB plus automated recurring invoices.
Full comparison on pricing.
Who it is for — and what it is not
For
Boutique studios, full-service agencies, and in-house creative teams that invoice Indian clients. Not a media-planning ERP. Not DSC e-invoicing.
Not for
Not a media-planning ERP, timesheet, resource Gantt, GST e-invoice IRN, e-way generate, or DSC-signed PDFs.
Guides
How-tos for agency books
FAQs — Accounting software for advertising agencies
Start billing the campaign on Startup
Create the company, add SAC services, invoice the brand. Upgrade when you need extra users, ledgers, or recurring retainers.
Service businesses · Freelancer invoicing · Graphic design invoice template · GST calculator